The Metaverse 108: Fitness in the Metaverse

Health, wealth, and relationships are the three top niches in content creation, branding, and consumer goods. Most content we consume will somehow fit into these categories.

Of the three, I believe health is the biggest because it affects everyone. Inside the health category, we have fitness, dieting, healthy living, etc. 

Welcome back to the Metaverse 101 series (101, 102, 103, 104, 105, 106, 107), where I explore entrepreneurship in the metaverse.

The Best Way to F.I.R.E.

Fitness will be massive in the metaverse because most people have been trying to solve this problem for a long time. Throughout the years, programs and courses have come and gone, trying to keep people motivated to increase their fitness level.

Motivation is the issue. The main problem with people’s fitness is motivation. I wrote an article titled “Do Fitness and Finances Correlate?” to explore discipline. 

I set my daily routines in stone and follow them religiously. I also have written closer to 100,000 words over the last 18 months. Most people aren’t me.

The first fitness issue the metaverse can help people solve is daily motivation. If people can find like-minded users in the metaverse, that could be the first step towards a new life.

Imagine you wake up and go into the metaverse. The world is different every day, and you can explore new regions like Rome, Spain, Brazil, etc., while you walk on your treadmill. 

If entrepreneurs can combine learning, education, fun, camaraderie, and exercise, that would be a huge win. Many people do not like training because it is mundane. The monotony of the same treadmill, elliptical, or running route scares most people away. 

I love monotony because it allows my mind to drift and create new ideas. Again, most people don’t maneuver through life like me.

S.E.O. and Your New Business

Groups for the win. Peloton bikes do an excellent job interacting with groups in the fitness space. However, the metaverse can take this to the next level. 

The difference is that groups can also form outside the realm of exercise. Let’s take our traveling group again.

We can create a group of people who enjoy traveling to Europe. We can narrow it down to people who want to increase their fitness levels in that group. Maybe they even want to perform a 10K in real life in Europe.

This subgroup of Europe-loving fitness people can explore Europe together while they exercise. They don’t even all have to be on the same exercise machine. Some could be running, others walking or biking. 

Within our lives, we have so many things we love. But currently, there is a barrier, or separation, to how we interact with them.

Be Smarter than the Average Bear (Market)

If you read my articles, you know that I am a massive fan of Pokemon. The Pokemon worlds are vast and ever-changing. I also love to run—I do it every day. But why can’t I run through a Pokemon world?

I think the metaverse will give us the ability to travel to places we love, with fellow hobbyists, and explore. We need to integrate fitness into the mix. 

Dieting in the Metaverse. They say 80% of fitness comes from dieting, and I tend to agree. No matter how much I run, it will be the Peanut Butter M&Ms that finish me.

Many people do not know how to cook, forcing them to eat processed foods. I admit I don’t cook much either. So, how do we get the motivation to cook?

Using augmented reality (AR), we can create games and prizes for our cooking habits. Imagine you put on your AR glasses and begin to cook. The glasses record the entire process, compress the video into a two-minute clip, and share it with your cooking group.

Your group can then send you positive reinforcement to keep up the cooking habits. The group can then meet up in the metaverse later to travel and exercise. 

Retirement Planning for the Average Person 2

With more and more people choosing to go their own way (read “Otherhood” and “Free Agent Lifestyle”), we will need these metaverse social interactions to keep our sanity. 

What to do today? In all of my metaverse conversations, I express the need to create content today. Yes, there will be ways to make money without creating content; however, that will be for software engineers, information technology, and coders. 

For instance, you can start recording a fitness podcast today. Maybe someone will build a fantastic podcast metaverse app that combines worlds and words in a few years. Now, your podcasts have new life in a different medium. But, you will need to have the content ready. 

Same thing if you create cooking videos today. When we go into our AR cooking world, maybe the group can watch your video together. Whoever has the best results wins a prize. But, it would help if you had the videos created already. 

Can You Live the Laptop Life?

The metaverse will not turn you into a media darling—if you are not a content creator or entrepreneur now. You can go on YouTube today and watch your favorite commercials from your childhood (for me, that’s 40 years ago). Your content can transition over multiple years and formats.

Fitness, Health, Dieting. These niches are the biggest out there, and there will be a lot of money for those who can keep people on their New Year’s resolutions. 

We will probably see a revival of P90X and Billy Blanks (Tae-Bo) style group workouts. Start establishing yourself as a subject matter expert. 

Many of you are already creating diets for people, serving as personal trainers, and teaching meditation. You are already entrepreneurs. So, how do you automate these businesses?

Are You Too Old to Start a Business?

How do you capture the essence of what you do and replicate it into the metaverse? Can you create an Artificial intelligence clone of yourself? This isn’t that far off, I presume. 

An automated business can serve as your wealth generator if you begin thinking about the process now—using the metaverse as a catalyst to reach even larger audiences.

Conclusion. We don’t know where the metaverse will take the fitness and health niches tomorrow. However, you will need to establish your brand before the metaverse becomes mainstream. 

I genuinely think that virtual traveling and exercising will be the primary application of the metaverse, at least at first. Would it motivate you to exercise if you could travel to an exotic location with new friends every day? It would motivate me for sure. 

Thanks for reading the Metaverse 101 series, and I will see you next time. What will you do today to progress your business in the metaverse?

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