Basics of Design 106: Typefaces & Colors

We are approaching the end of our Basics of Design series (101, 102, 103, 104, 105), and we have some major topics to discuss. So today, we jump into typefaces (fonts) and colors.

Typefaces come first. There are six styles of typefaces. The styles are sans serif, modern, slab serif, old-style, script, and decorative. Never use two of one style of a typeface together. I will not jump too deep into the different typefaces because I am out of my element. Here is a picture from the book “The Non-Designer’s Design Book.”

You can see the differences in fonts. When you combine two fonts of the same style, it looks like a mistake (or accident) to the reader. I namely pick two very different fonts when using multiple fonts on a page. Decorative fonts are very diverse styles, so they are good to throw into the mix. Let’s take a look at some examples from my works after looking at the colors.

You can see I combine a script font with a sans serif font. Script font is always easy to match with another.

This is a combination of a script font and a decorative font.

This is a combination of a decorative font and a modern font.

Again, this is a combination of a modern font and a script font. If I messed up the styles, please forgive me. I don’t have the eye to catch all the differences in fonts yet. 

Now, let’s take a look at colors. The most important thing I learned about colors is to use the color wheel to find complementary colors. Opposing colors compliment one another very well. So when I am creating something, I often refer to the color wheel to find the opposing color. Here is a picture of the color wheel from the book. After, let’s take a look at some of my works using color.

Yellow and purple go well together. I should have made the purple a little deeper, this one sort of looks like blue. 

This doesn’t match the color wheel. Which of the two last pictures do you like best? Does the purple look better or the red? Color use is fundamental, so understand why you are using certain color combinations. 

That about wraps up the basics of the design series. I wanted to keep the series quick, simple, and easy to understand. If this stuff interest you, please get the book “The Non-Designer’s Design Book.” I have not done this book justice. You will learn so much more by reading the book. Good Luck!

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