Welcome back to the Basics of Design series (101, 102, 103). Today we discuss the easiest of the four principles and the one that we can mess up the fastest. Alignment has two basic rules that fall under it.
1) First, alignment covers the alignment of the text on the page. Just like when you are formatting a standard document in Microsoft Word or Google Docs, the three alignments are left, center, and right.
Having everything align to the center is a big no-no. This will make your work look amateurish. Your text should align to the right or the left, but DO NOT MIX the alignment on a single page. So if one group of text is right-aligned, all text should be right-aligned.
You can use center alignment from time to time, but it should be rare. As always, you can break a rule as long as you know that you are breaking it. Below, I snuck in an easter egg. Look at the alignments of the three earlier articles in the series.
2) Alignment also covers the placement of the items on the page. Every article should have some invisible alignment to another on the page. Nothing should look random. So if you decide to have something floating away from the group, ensure it aligns with something else. Design apps like Canva have snap-to gridlines that greatly assist with aligning your items on the page.
Okay, since alignment is relatively simple, I will give eight samples from my past works. If something needs explanation, I will do that. However, it should be pretty straightforward.
This one is a little weird. I left the top row there as the title heading for a possible series. I should have changed the font to contrast with the other font.
Center alignment. Also, notice the repetition with the font color, font style, and symbols.
I hope you enjoyed those samples. If this stuff interests you, go ahead and buy the book “The Non-Designer’s Design Book” by Robin Williams. I would be doing a massive disservice to her by trying to re-create her teachings. I absolutely adore design after understanding these simple principles.
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