The Creative Blogger: Write What You Want

Why do you want to start a blog? For most of us, the reason is to make money. We don’t just want regular income but passive income.

However, blogging is tough, and trying to stay abreast to search trends can be a full-time job. You can also fall into the trap of affiliating marketing and launching products too soon.

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Monetizing your blog is fine, but it can quickly become your top priority. I went a different route for my blog and wouldn’t recommend it to most writers.

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I already have my life together. First, I’ll tell you a little about myself. I have a full-time job in the US Military (almost 24 years). I also have a nice dividend portfolio and own three homes.

These sources of income allow me the freedom to spend my free time as I wish. I choose to write a creative blog and produce books with my content

What is a creative blog? My definition of a creative blog is one where your content is your top priority over your stats.

The average blogger wants to rank high on Google Search via search engine optimization. They may even advertise on Google Search, Facebook, Pinterest, etc. 

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They can rank using various content profiles like “Best of” posts, niche blogs, and specialized search engine queries. They may even use ghostwriters.

The more time they spend researching search trends, the higher they hope to rank. Eventually, they can pull in tons of revenue by leveraging advertising, affiliate marketing, sponsorships, online courses, and original products.

It is a very competitive space, especially for newcomers. When you are that competitive, it would be tough to view the income as passive. You will need to stay on top of your rankings, numbers, and conversions.

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I went the exact opposite route. I started my blog in July 2020 because I wanted to discuss middle-class investing. It’s a shame I never heard the words “passive income” until I was 38.

My long-term goals are to achieve $1,000/month in income from Amazon books and $1,000/month from my blog.

Currently, I earn roughly $200/month across both. But I did that to myself. I do not conduct any search engine optimization research or community outreach. 

I write 1,000 words every day. I write, edit, and release a book every day. I have produced 1,148 blog articles and 764 books.

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Why I choose creative blogging. I already have a job. I go to meetings and solve other people’s problems all day. 

Outside of my job, my primary source of passive income is dividends. After that, my wealth-building comes from owning and renting real estate.

In “Rich Dad’s Guide to Investing,” Robert Kiyosaki said you could create assets for free from your mind. This sentence, above all, guided me to start releasing books.

I find it intriguing that I can write articles, edit them, and design book covers, all for free (except for a small fee for design websites).

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I also want to write about whatever I choose. Every day, my passion moves in a different direction. However, I focus on six categories: financial mindset, retirement planning, investing, cryptocurrencies, real estate, and business.

The benefits of creative blogging. I follow the advice of Gary Vee, “Produce content for free for 14 years….”

If you genuinely want to build something great, you must wait to monetize. I’ll eventually retire from the military and have a great content-first business. 

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I want my audience to expect to receive free content. However, my paperbacks cost a ton of money—making them the best way to support the channel.

I want to make a slight difference in people’s lives. Mentorship is a thing of the past, and I feel too many people get into debt without “the information.”

As a family man (16 years of marriage, two kids), I wish I had the information before marriage. We shouldn’t get into so much debt within 5-10 years of marriage.

Making a difference. I hope my content helps someone buy a $20,000 car versus a $70,000 one or helps them keep their cell phone for another year or two before upgrading.

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These are the frontlines of preventing debt and building wealth. I love talking about high-yield savings accounts, Series “I” Bonds, and closed-end funds. 

I don’t mind giving an affiliate link to STASH (investing), but it’s not my goal to drive traffic to this link. I aim to get people to use STASH to build a dividend growth portfolio.

Starting your blog. Before you start your blog, you must find your true purpose. We all want to make money, including me. However, how bad is your drive for income?

I would love to quit my day job and write full-time, but my blog would suffer. As a matter of fact, my drive to write would suffer because I would only write about things that produce money.

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I am not a saint; I want to make money from my blog and books. But I’ll do it by creating Superfans over time. The book “Superfans” says we only need 1,000 Superfans to survive.

You can also drive traffic to your blog via YouTube, LinkedIn, Facebook, Pinterest, etc. Just don’t fall for the trap of advertising.

Advertising on these platforms is its own full-time job, so I recommend producing more content. You can always repurpose your content into other formats, and it is free. 

Conclusion. I love writing; I have written every day for 900 days. I want to continue this routine until the end. To keep my love of writing, I must be true to myself.

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I love logging in to Amazon and seeing my books selling (I sell roughly 70 per month). I’ll make $1,000/month in book royalties one day. 

As you start your blog, understand what you truly want. There is nothing wrong with building a blog and selling it in a few years. 

I want to create something for my family to leverage through the generations. I want to hire my grandkid as an editor or writer. To build something great, you need a strong foundation.

There is a huge market for creative blogging; however, growing your blog will take much longer than SEO-based blogs. It takes a while because you won’t be in the top search results.

You’ll have to build your audience one by one. However, I believe this produces the best fans over the lifetime of your blog. Good Luck!

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Disclosure: I am not a financial advisor or money manager, and any knowledge is given as guidance and not direct actionable investment advice. I am an Amazon Affiliate. Please research any investment vehicles that are being considered. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it.  I have no business relationship with any company whose stock is mentioned in this article. All Right Reserved Military Family Investing


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