“Copywriting Strategies” by Nicki Krawczyk is a must-read for anyone who owns (or wants to own) a business. Copywriting is in everything we see and is vital to attracting consumers to your product, content, or service.
Copywriting is the words you see on advertisements, labels, magazines, commercials, and everything else in between. I write “copy” every time I release a book (book description).
As a business owner, you will need to learn copywriting at the basic level. You may eventually turn over these responsibilities to a professional copywriter, but you must know how to write copy.
Not every writer is a copywriter, and not all copywriters are good at attracting customers. Copy is about attracting customers, holding their attention, and getting them to perform an action.
1) Understanding copy is first about recognizing where copy exists around you. Once you see it, you can evaluate it and eventually judge it on its merits.
2) The most critical part of email copy is the subject line people see in their inboxes. Focus your attention here.
3) You can A-B test your copy by changing one item and releasing both sets of copy. The one that performs better is the winner.
4) Do not put extra words or thoughts into your copy. You should streamline it repeatedly to ensure it is quick, to the point, and performs its intended purpose.
5) Never hire a copywriter who doesn’t have a portfolio of content. Also, ensure the copywriter is not a content writer; remember, not all writing is copywriting.
The best way to become good at writing copy is to write copy. You can start to see it everywhere. If something catches your attention in the wild, write it down.
Your goal is to understand why some copy works and others fail. Copywriting is about knowing the audience you are writing to and the message you want to send.
If you are starting a business, it is vital you understand copy and design. These are two parts of your advertising and marketing strategy. This is a must-read book for current and future entrepreneurs.
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