I would have never dreamed I would become a writer—I am an active duty Marine, after all. I stumbled upon my writing career after reading the book “Rich Dad’s Guide to Investing.”
In the book, Robert Kiyosaki (my favorite author) said, “How do you obtain an asset for no money? You create it.” Right then, I became fascinated with the concept of creating assets from your brain.
Think about it; I am building an asset that is literally streaming from my brain as I write. It doesn’t cost money, only time, knowledge, and experience. If I wanted to write all day, I would have the assets to represent my time.
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There are many ways to express creativity from your brain, and I have written about these in the past (music, photography, art & design, video, audio & speech, writing). But how do you continue to create day after day?
I am a massive fan of creating content daily because it is the only way to become proficient at your craft. Even if you make a small piece of content, like a few sentences, it still requires the brain to think ahead and produce.
My Writing Collection. I have finished two books with over 350,000 words each. They are “The Biggest Book on Passive Income! (Amazon)” and “The Biggest Book on Passive Income Ever 2! (Amazon)”
I created these massive books by writing one chapter a day. On top of writing a chapter, I release a book for each article. So I have to write, edit, design my cover and back cover, write a description, and upload it to Amazon and multiple sites. It’s the perfect solo writing business.
That’s a lot of creating and producing, so you would think I would get creators’ (or writers’ in my case) block, but I never get to the point where I cannot write. I have something to say every single day.
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How do I prevent creator’s block? The first way to avoid creator’s block is to understand that it doesn’t exist. Seth Godin says this in the fantastic book “The Practice.” This book helped me decide to create every day of my life. It’s been almost 15 months since I missed a day of writing.
Creator’s block is a myth, and I can attest to that statement. Yes, there are days where you may not be in the mood or feel crappy, but that’s not a creation problem—that’s your problem.
When I get days like this, I always tell myself to write a short article. I usually aim for 1000+ words, but when I’m “under the weather,” I may aim for 600 words. However, once I start, all this information flows out of me.
Overflowing of information. The best way to create a ton of content and never experience a block is to have too much information and resources. This means consuming a ton of content.
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It stands to reason that you need to consume much more than you produce. What is in your mind will eventually spill over into new, unique, and engaging content from you.
Once you get to the point of saturation, you can’t even stop the process of creation—it’ll just happen instantly. The best thing to do is to have a set daily routine or schedule to release the spillover. I like to work through the middle of the night.
Because I have a set time to write and create, my brain can rest throughout the day. I jot them down on my massive content list if I have ideas. My list has over 40 pages of articles to write. I have enough ideas to write for another two years.
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How to create information spillover. There are three parts to creating information spillover: your experiences, content consumption, and idea mixture. Let’s explore.
1) Your experiences. It seems simple enough, but there are some things to work towards here. You have the experiences before you consume content, but you’ll also need to have post-content experiences.
For example, if you are an artist and read a book about water painting, then you want to create experiences around water painting. So, the content you read helps influence your experiences moving forward.
Here is an example from my collection. I read a book about preferred shares titled “The Billionaire’s Secret.” I hadn’t invested in preferred shares before reading this book.
After reading this book, I made it a point to invest in preferred shares, which I did. I made a ton of significant purchases. Those purchases and experiences allowed me to write multiple articles on preferred shares over the years.
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2) Content Consumption. The most important part of creating a never-ending stream of content is consuming a ton of content. However, the key is to consume media from everywhere. You’ll need a broad mix of content to create your own formula.
I like listening to podcasts, reading books, watching YourTube, talking to coworkers, and having deep conversations with my wife. But, we don’t just talk about money; we discuss all sorts of things.
After gathering content from everywhere, I have to funnel it into content that my audience will enjoy. For example, I recently read a book on “Apartment Gardening.” Most finance people wouldn’t care about this topic.
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But, if I use gardening to save money or beat inflation, then it may have some value to my audience. It may be a stretch, but it could also get the attention of a gardening type. This person may not have considered the financial implications.
Consume content from many unique creators from all walks of life. People always ask if there is room for another creator in the world. Yes, yes, and yes. Only one percent of the population creates (I don’t count personal Facebook videos).
We all want to listen to people similar and different from us. I listen to multiple dividend investors of all ages, from 30 to 70. It’s good to see a young person living on dividends and a retired couple.
3) Idea Mixture. The final stage is to create truly unique content. The best book on creating unique content is “How to Take Smart Notes.” You’ll learn how to put all your ideas in a box, shake it up, and merge two or three ideas into a unique creation. You’ll never run out of content to create.
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For example, I read different books on gardening, homesteading, and preferred shares. So I can write a book on homesteading where you supplement your income by selling excessive fruits and veggies and investing in preferred shares with the profits.
It’s a bizarre book, and maybe only one person reads it, but there is nothing like it on the market. Maybe, I’ll write that article tomorrow.
Idea mixture is the final piece of the puzzle and what will truly separate you from the others. You have to go out on a limb, though. Yes, you can do safe content, but sometimes you have to create some weird crap.
I like to use this random book cover as an example. Sometimes my book covers and titles mesh perfectly; sometimes, there isn’t an idea to link with a book cover. That means I just grab something random, like a rainbow and unicorn.
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Conclusion. I have to end this article because of a time crunch, but I want to explore this topic further. It’s essential that you know everything that goes into content creation.
Too many people say just go out there and create without any advice on the process. The process is vital to longevity.
And once you have a body of work, you can start to do follow-ups and reflections. For example, I can do follow-ups to articles I wrote last year. Or, I can reread important books to see how they affected my money habits.
You will never feel a creator’s block if you keep the flow of information streaming into your brain, mixing it up, and spitting it back out as content. I love the process because everything you consume in the world is open season for your playground. Enjoy the process!
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