Military Family Investing

5 Takeaways from “The Magic of Short Books”

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by

kingmarine
in

“The Magic of Short Books” by Mike Capuzzi is ideal because I publish lots of short books. Interestingly, this book is also short.

After reading 95 books over the last two years, most books are over-inflated. I can extract most content from a book in the first 50+ pages. However, the average book is 200-300+ pages. Yikes.

The author makes a case for leveraging a short book (80-120 pages) to advertise your business. He makes excellent points; I also believe a concise, well-written book can do wonders for your business.

Books, in general, need to become shorter as well. We need quicker, straightforward reading material if we want our younger generation to read books. With that, let’s get into my takeaways.

1) The author focuses on short main titles and longer subtitles. I like this idea and will attempt to use this advice in some of my books in the future. 

2) These short books should have one active call-to-action and one passive call-to-action. A CTA is something that the reader can do for immediate response to the book. This includes making a phone call or emailing for a consultation. 

3) A passive CTA consists of steps the reader can take to gather more information before a direct action CTA. Passive CTAs include visiting a website, joining an email list, or subscribing to a Facebook group.

4) You can publish your short books locally or on Amazon. I never considered printing my books locally, but it may be something I find valuable moving forward. Having some books on hand would be incredible.

5) You can make your books into interactive pdfs and websites with the software on Flipbuilder.com. The software impressed me, and I will buy it this year. However, I don’t have the time to convert my books into this format anytime soon. 

I believe in the prospects of short books. I have always loved these books, but now I see the potential financial gains from creating these books. 

However, I don’t want to take too much on at the same time. Once I fully retire from military service, I can focus on adding additional income streams via my books. It is fascinating to have assets you can leverage. 

If you are a business owner, entrepreneur, or author, short books can be a way to establish rapport with your audience and customers. I am a fan, and this book can make you one also. 

This link is to a physical product. The link above is to the digital book. Sorry. I get no credit for digital product links.

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Disclosure: I am not a financial advisor or money manager, and any knowledge is given as guidance and not direct actionable investment advice. I am an Amazon Affiliate. Please research any investment vehicles that are being considered. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it.  I have no business relationship with any company whose stock is mentioned in this article. All Right Reserved Military Family Investing

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