Tag: Advertising 101
Advertising vs. Content Marketing
Let’s start today with an example where you want to build a consistent income from your community. You begin by hosting a community baking contest and celebration once a month. As time passes, you add additional items of interest like face painting, bounce houses, and live music. You begin selling baked goods, ice cream, and…
Advertising 104: Appeal to the 8 Basic Human Needs
Every human being instinctively needs something, even if they don’t consciously know it. As a business owner, you will need to learn to tap into these basic human needs to publish effective advertising. But first, you will want to understand what these basic needs are. This article is part four of the Advertising 101 series—you…
Advertising 103: Maslow’s Hierarchy of Needs
Choosing the appropriate advertising that suits your core audience can be difficult. The product you are selling can have a massive effect on the type of copy you will need to run to appeal to a particular group. So how do you get started? First, read Advertising 101 and Advertising 102, as they will give…
Advertising 102: Left Brain vs. Right Brain
Your brain is divided into two sides, but I am guessing you already knew that, right? However, did you know that these different sides help us make purchasing decisions in unique ways? As entrepreneurs and budding advertisers, we need to use this to our advantage when conveying our message to our audiences. If you haven’t…
Advertising 101: Using the Fear Factor
Every business needs an advertising strategy. Business income is one of our four pillars of Retirement 4-50. As we begin our journeys to Financial Freedom- business, marketing, advertising, and automation are all words that we will need to research and learn. I never thought about advertising until I read the book “Ca$hvertising” recently. Ever since…
