Too often, people start a business without knowing what entrepreneurship is at its core. The job of an entrepreneur is to solve other people’s problems at a profit. Too often, someone opens a business to solve their own problems. Then they wonder why no one wants to buy their goods or services. As I read in “The Practice,” Nobody Owes You Anything.
The people who want to buy from your business will need to know, like, and trust you. This also means that you will need to add value to their life. How do you do these things? Ah-ha, you have to start by reading. You must understand these basic concepts of entrepreneurship before you start your business.
Trust me, as a brand new business owner myself, I am delighted that I have read all of these books. They have helped me become better at understanding the needs of my small audience. However, my audience will not always be small, so I have to know how to maintain my humility.
These are the top 10 books I recommend you read well before you start your business. By learning entrepreneurship you will understand that first you provide value, then the money will trickle in, not vice versa. With no further ado, let’s get into it.
“Unfair Advantage” is my favorite book by Robert Kiyosaki. “Rich Dad, Poor Dad” is a great book, but this one is more gritty and tough. He teaches us about debt, leverage, and the value of a business. This will get you into the mindset that your business is an asset, not a job.
“Superfans” tells us that we do not need to have millions of fans to be successful; in fact, it can actually be better to have fewer fans. If we can “niche down” to our smallest viable audience, we can better serve and build a strong community. Superfans also tells us how to provide value to our audience.
“The 4-Hour Work Week,” tells us about automation, out-sourcing, and management. If you have read any of my articles on business, these ideas come from this book. BEFORE we start a business, we will need to have a plan to remove ourselves from the equation.
“Company of One” is a book about staying small. I took this book to heart and have learned to do my own advertising, marketing, editing, and cover design. I love being an all-in-one, even though I am a master of none. This book is a must-read no matter what size you believe your business will become.
“The Practice” is for creatives but can be used for any striving entrepreneur. You have to create routines that you continue to perform, no matter the outcome. I write 1000 words every day, no matter how my articles and books perform. I learned this from The Practice. For your business, you will need to do the same.
“How to Blog for Profit” is about blogging, but also about business in general. Everything you do has business ramifications. It is a book about thinking like an entrepreneur at all times. I am glad I read this book early into my career; it is a life-changer.
“Creating Income Streams” is the best book I have read on actually defining the six types of income. This way, you can gear your business to what kind of income stream suits you best. The author even asks you deep questions to help you decide which direction to move.
“Ca$hvertising” is a book on the power of advertising. Every business has to sell something. Please do not start a business without first reading this book. I did and am embarrassed at my early attempts at advertising. Yikes.
“The Non-Designer’s Design Book” is the most straightforward design book on the market. It has helped me tremendously. I have seen a considerable spike in book sales because I can now design an acceptable book cover. Again, do not start a business if you don’t know how to create a business card or flyer. It also has a significant section on what typefaces (fonts) to use at any given time. A must-read!
“On Writing Well” is also a must-read because you will be writing. Everyone has some fear of writing or public speaking. You WILL need to conquer both to have a successful business. That is just the cold hard truth. I think I love writing because of this book. I can go on and on about the merits of this book, but I will spare you the details. The bottom line is to read this no matter what. You can thank me later.
Bonus: “Rich Dad, Poor Dad” is the best book ever written. Although I like Unfair Advantage more, Rich Dad, Poor Dad is a must-read for every single human alive. If you do not understand that your business is an asset, you are doomed to fail. You will need to know how your business fits into the overall scheme of your other assets, including investing, real estate, commodities, and cryptocurrency. Once you have the bigger picture, you can decide how big your business needs to be, and you will have more control of where it goes.
There you have it. It will take about two months to read these books, maybe less. I took a lot of notes, mainly on the Non-Designer Design Book and Ca$hvertising.
I hope these books help you along your way. I know that I cannot describe how much they have helped me with my confidence and the performance of my business. When you see people visiting your blog or buying your books, it is truly a fantastic feeling. I hope you, too, can experience these great emotions from your business. Good Luck!
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Disclosure: I am not a financial advisor or money manager, and any knowledge is given as guidance and not direct actionable investment advice. I am an Amazon Affiliate. Please research any investment vehicles that are being considered. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.
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