“Amazon Keywords for Books” by Dale L. Roberts is a book for author-entrepreneurs like myself. I am entering year two of my writing journey, and it’s time to step up my game.
I have not taken keywords as seriously as I should, but now is the perfect time to start. When you publish a book on Amazon, you can input seven keywords to assist consumers in finding your book.
Up until now, I have focused on getting the book out the door, not keyword research. But, I decreased the speed at which I can write, create, and publish—giving me time to conduct more keyword research.
So, when I saw this book, I had to purchase and read it in a hurry. Luckily, it is a short book. With that, let’s dive into my five takeaways.
1) There are multiple categories of keywords, including broad, broad modified, exact match, and phrase match. The more precise you make your keywords, the less traffic it receives, but the more relevant it is to shoppers.
2) Running Amazon ads gives you a detailed glimpse of what keywords shoppers use to reach your book. You can only guess how traffic arrives at your book without running ads.
3) Identify your ideal reader, and decide keywords to target that person. Having a book for a broad audience targets no one.
4) The Amazon algorithm uses relevance, customer preferences, and past shopping habits to decide what to display to shoppers. So, having perfect keywords is only a part of the process. Using the exact search, two different shoppers can have vastly different results.
5) Most search algorithms act similar to Amazon, including Google, Facebook, and Twitter. Learning how to build keywords for search is vital to obtain organic traffic.
With this information, I will spend thirty minutes a night preparing keywords for my book releases. It may slow down my publishing time, but hopefully, it rewards me with brisk sales.
This book is a must-read if you are entering the world of author-entrepreneurship. I took a year to read this because I first wanted to get the basics down. I sold 55 books last month with crappy keywords, so I am looking forward to increasing these numbers.
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