Military Family Investing

5 Takeaways from “You are the Brand”

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by

kingmarine
in

“You are the Brand” by Mike Kim gives us a valuable 8-step program to build our personal brand. I am currently building a brand, Military Family Investing, so this book comes to me at a perfect moment in time.

Building a personal brand is vastly different from building a company. With a personal brand, you are the brand. Every project, interaction, and relationship you form makes (or destroys) your brand.

When it comes to pricing with clients, affiliate marketing, and social media attention, your brand carries a lot of weight. However, it takes time to build your brand. You should also achieve a high skill level in at least one of these abilities; speaking, writing, consulting, coaching, and productization before you expect to evaluate your brand. 

1) Productization (creating products) is the last ability to add to your list. You have to have a track record of success in the other four abilities to sell your products. For example, once I have written every day for five years, I can launch an online course on becoming a writer. 

2) Building your brand can take a while, so don’t overtask yourself. There are many ways to grow your brand, but take them slowly and add various techniques over time.

3) Taking an annual approach to building your brand can be a great way to grow effectively, for example, in 2022-podcasts, 2023-merchandising, 2024-YouTube videos, and 2025-coaching.

4) An excellent way to build your brand is through relationships. You can join other influencers’ mastermind groups or attend conferences. If you take their products and education seriously, they may notice you. This may lead to a valuable partnership for both of you. 

5) Always have a script for a sales pitch (call). You are selling a valuable service, but you want to be direct. You don’t want to be wishy-washy or long-winded on the phone. Always add 20% to whatever you think that you are worth. 

My main takeaway from the “You are the Brand” is to take the long road to build a personal brand. There are no shortcuts—you have to do the work. 

Only endorse products you personally use and recommend. Never sell yourself out for money or lie to anyone. I cannot overstate the simple things. It may seem like a gold rush, but the long-term mindset allows for success and growth. 

Above all, improve yourself and your product. Your brand is about building upon your successes incrementally. If you host a webinar with two clients, you may do four clients next time. Another example is charging $1,000 for a coaching call; maybe you charge $1,100 next time. 

I took this entire book to heart. I am building my brand one article at a time. I personally want to write every day for five years and reach $1 million in a dividend portfolio before I truly build my brand. 

I want to ensure I can say, “I did this, and it works!” Ultimately, that is the concept of building a personal brand. You create a systematic way to solve a problem and leverage yourself to help your clients succeed. If you are even considering any form of a business, this book will be of great help. 

This link is to a physical product. The link above is to the digital book. Sorry. I get no credit for digital product links.

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Disclosure: I am not a financial advisor or money manager, and any knowledge is given as guidance and not direct actionable investment advice. I am an Amazon Affiliate. Please research any investment vehicles that are being considered. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it.  I have no business relationship with any company whose stock is mentioned in this article. All Right Reserved Military Family Investing

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