“Jab, Jab, Jab, Right Hook” by Gary Vaynerchuck is a book about content creation and entrepreneurship, two of my favorite subjects. Let me preface this article by saying that I love Gary V’s content. He is a pure entrepreneur, which is extremely rare.
I watched a Gary V YouTube video where he said, “You should release all your content for free for 15 years before you ask for someone to buy something from you. At that point, you will have amassed a following.” Those words have always stuck with me, and that’s how I operate my blogs and books.
This book is about businesses being relevant on social media. Using “analog” advertising on “digital” social media will not have a lasting effect. This means companies need to be intentional about what content they upload to social media. They will need to understand how each social media outlet operates and what content works best. Let’s get into my five takeaways.
1) As a business, your number one job is to tell your consumer who you are and where you come from. The days of people buying from nameless and faceless corporations are over. Social media is the perfect place to tell your story.
2) Jumping on a new social media platform is how you can “over-index” or do exceptionally well versus the competition. It is risky, but so is everything in business. This is why I have been focusing a lot of my content on the upcoming metaverse revolution.
3) Jabs are lightweight pieces of content, many times not directly relating to your product. Right hooks are for the customer to spend their money. They include a call-to-action like “buy here.”
4) You want to throw many more jabs than right hooks, especially on social media. You want your content to feel natural in someone’s news feed, not like a promotion. Then, every once in a while, you throw in a right hook—hopefully cashing in on the goodwill you have been building.
5) Native content is content you create for the platform. If you are on Facebook, you create content directly for this platform. Native content is more potent than copying and pasting content from all walks of life. Understand your platform and use it effectively.
Social media is constant, so your social media team always needs to engage with others. If there is a trending concert in Fortnite, you should join the party. From there, create a post talking about how much fun you had there. That is how your company will stay relevant.
Your business needs to have character, or even a soul, for people to respond on social media. It is a different way to approach your business persona, but it is how people get to know, like, and trust your business.
Today’s marketing world can change in a heartbeat, and you need to be ready for the new regime. We can no longer get set in our ways. Business, social media, influencers, marketing, and advertising, will combine to create the future of Internet 3.0 (the metaverse). We need to be ready now. This book is a must-read for any business owner, content creator, or entrepreneur.
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