“Product-Led SEO” by Eli Schwartz was the perfect gift that I bought for myself. I needed to read a book on Search Engine Optimization (SEO), and I picked this book at random—and I picked a great one.
SEO is the technique (or science) of optimizing your website to rank on Google and other search engines. Most SEO experts focus on keywords that people type into search engines.
However, product-led SEO focuses on building a solid product that people arrive at from search. So instead of just “keyword stuffing” an article, the product-led SEO specialist will create a viable product to assist the searcher.
Product-led SEO works perfectly with my website MilitaryFamilyInvesting because I am building my product line of pdf books. Over time, my quality products will help me rank high on Google because of customer satisfaction. I am even more excited about my processes after reading this book. Anyhow, let’s get into my five takeaways.
1) SEO is an art, and there is no correct way to get more hits on your website. It takes trial and error, and more importantly, a sustained focus.
2) Search engines, like Google and Bing, are a confluence of algorithms that all lead the searcher to top results based on many factors.
3) If you can make headway into SEO, you will improve organic traffic to your site. This traffic is free and is outside of your advertising spend. Again, organic traffic is hard to come by and requires an excellent knowledge of SEO tactics.
4) Google’s three top algorithms are discovery, crawling, and indexing. Together these three algorithms help Google give the searcher the best possible results to their query.
5) The best way to learn SEO is to create and build a website. From there, you have to utilize Google Search Console and Analytics to see how your changes and adjustments affect organic traffic.
The most crucial factor of SEO is your website’s user experience. If you could drive a ton of organic traffic to your site and it was a bad experience, Google would stop recommending your site.
On the other hand, if you have average organic traffic but a great user experience, your site would start to climb the rankings. Having a product leads to a great user experience, which leads to more organic traffic in time.
I still have much more to learn about SEO, but I am confident that I am heading in the right direction. I love building products for my website, and I can see my site slowly (very slowly) climbing the ranking and getting more organic traffic.
If you are interested in building a website, this would be a great book to read BEFORE you start the process. That way, you could begin to tailor your content and products to build organic traffic over time. I highly recommend this book to all website owners and potential content creators.
Leave a Reply