“Help! My Facebook Ads Suck” by Mal Cooper and Jill Cooper is a book about marketing strategies for authors using the Facebook platform. They feel as though Facebook is the best place for authors to advertise their books.
I am not heavy into the advertising scene yet, as I am still in the grinding phase of my journey. I want to hit 1,000 books before I begin to exploit them across the internet spaces. I am currently at 135 books—so I have a ways to go.
Marketing your book can lead to massive success for authors and other content media types. However, you will have to understand how to run successful ad campaigns to profit via ads; if you don’t have tight ads, your budget can balloon out of control rather quickly.
That’s why it is important to read how others have obtained success before you try to blaze your own trail. With that, let’s get into my five takeaways.
1) Writing in series has a profound effect on sales. It is a good idea to lower the price of the first book, maybe to $0.99, then see if the readers read through the rest of the series.
2) Calculating your read-through is one of the best ways to determine the overall success of your ads. You may be losing money on just selling one book; however, you may make a great return on investment if your read-through on five books is very high.
3) Sometimes, it is good to put the middle books in the series on sale. It makes the reader consider purchasing the first and lasts books in the series.
4) Retargeting is a great way to “track” people who have shown interest in your products before. You can retarget people via placing a Facebook Pixel on your website and links. As people maneuver across the web, they may see follow-on advertisements from you. I know I have been privy to this happening to me many times.
5) If your ad isn’t doing well, kill it quickly. The hard numbers they give are a cost per click under $0.30, a buy every 30 clicks, and relevancy of 8 are higher. These numbers are reasonable goals, but you should, of course, aim to improve them over time.
I Bought a Kindle Oasis!
Running ads takes a lot of practice and experimentation. You have to learn how to write ad copy and pick lovely stock photos to display. Don’t use your book cover, and also don’t use any kind of lettering or words on your ad pictures. They should be plain, stock photos that attract the eye.
I genuinely want to give ads a try; however, I should continue to grind away until I get 1,000 books up on Amazon. This may take me a few years, but it will be worth the effort. Once I am done, I can use these 1,000 books as advertising materials or all kinds of other scenarios in the future.
If you are starting a business, this book can guide you in the ways of master advertising. Their methods are simple enough for everyone to have some success with running ads on Facebook. I highly recommend this book to authors and other small business owners.
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